AI visibility is shaking up search engine optimization (SEO) like never before. Nine top SEO leaders met in Miami on September 13, 2025, for a heated roundtable. They agree: Artificial intelligence demands bolder strategies and teamwork to stay ahead. As AI tools like ChatGPT grab more search traffic—now 13% of queries trigger Google’s AI Overviews—SEOs must evolve or risk fading away. This crossroads moment pushes pros to chase AI visibility across platforms, not just websites. Businesses that adapt will boost rankings and revenue, while laggards lag behind.
What Nine SEO Leaders Say About Boosting AI Visibility
Experts shared sharp insights on tackling AI’s challenges. They stressed cross-team collaboration, better data tools, and real-user focus. Here’s the key advice:
- Catch Up to Reality: Mike King of iPullRank warns the SEO world downplays AI’s speed. Enterprise teams pour money into “Relevance Engineering,” but pros must model projections better. “The community makes it smaller than it is,” King says.
- Become AI Visibility Leaders: Leigh McKenzie of Backlinko urges SEOs to guide company-wide efforts. Jennifer Cornwell of Tinuiti adds: Break silos for full brand strategies. Matthew Kay is direct: “Evolve into complete marketers or become irrelevant.”
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- Fix Data Gaps: Devesh Khanal of Grow and Convert laments no “AI search console.” Users chat deeply with AI, but SEOs fly blind without OpenAI tools. Ryan Jones of SERPrecon advises flexibility: “No one has it solved—evolve together.”
- Tackle Tough Attribution: Nick Eubanks of Semrush notes measurement hits new lows. SEOs influence PR and brand teams more now. Matthew Melinger of SEO Gets jokes: “Be marketing therapists for anxious execs.”
- Focus on Real People: Gaetano DiNardi of Marketing Advice reminds: Don’t hype AI over consumers. Women now match men on ChatGPT use and drive more spending. Stick to strong product marketing.
AI visibility accelerates SEO’s big changes. Pros who lean in—blending data, creativity, and AI—will drive growth. Gartner predicts 33% of software will embed AI agents by year-end, so start now: Audit tools, build teams, and test AI-first content. In 2025, SEO winners chase visibility everywhere—search, social, and AI chats.
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